How is “audience metrics” calculated?

Modified on Wed, 31 Aug, 2022 at 3:12 AM

These are the definitions for all the terms on the Audience Metrics page: 

  • Audience: Total number of users expected to participate in the pulse.

  • Participants: Unique users who engaged with the platform in any way - 1) left a response, 2) voted on the open-ended responses, 3) viewed the aggregated results or any combination of those actions.

  • Respondents: Participants who responded to at least one question in the pulse (can be a metric or open-ended question). 

  • Voters: Participants who voted at least once.

  • Participation Rate: Participants / Audience

  • Response Rate: Respondents / Audience

  • Vote Rate: Voters / Audience


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